Today, we’re diving deep into the world of specialty coffee with an exclusive look at Jeff Foster, the creative mind behind Bush Hill Coffee from North Carolina. Jeff’s love of music and coffee combined provide a unique coffee experience like none other. Click on the link below to listen to the entire conversation on YouTube!
A Unique Blend of Art and Coffee
Jeff Foster’s journey into the world of coffee is as rich and complex as a finely brewed cup. As a musician, Jeff cultivated a love for art, creativity, and personal expression. After losing his hearing and developing arthritis, playing music became difficult, but his passion for creativity found a new outlet: coffee roasting. Jeff describes himself as a “coffee roaster artist,” merging music, art, and coffee to create Bush Hill Coffee. His unique approach includes designing music-inspired coffee releases, making each roasting experience deeply personal and innovative. I think back to my own experience getting into coffee. I love how each individual’s experience is different and unique.
The Coffee Experience
One of Jeff’s primary goals is to deliver an unforgettable “experience” with each cup. Inspired by his deep connection with music, Jeff’s coffee releases are themed around popular bands and personal stories, such as “My Caffeinated Romance” and “Rage Against the Caffeine.” These creations are not just about flavor—they’re about resonating with the emotions and memories tied to those musical moments.
Lessons from a Coffee Roaster Artist
Jeff’s story is filled with practical insights and encouragement for those interested in embarking on a coffee roasting journey. Here are some of the highlights:
- Start Small, Dream Big: Jeff began his coffee journey with a half-pound air roaster, slowly building his skills and knowledge. For those interested in coffee roasting, Jeff recommends starting on a smaller scale to understand the basics before investing in larger equipment.
- Community and Collaboration: A recurring theme in Jeff’s journey is the importance of community. Whether you’re learning from industry veterans or participating in online forums and groups, having a supportive network can dramatically enhance your growth and learning.
- Respect the Roots: Jeff emphasizes the reverence he has for coffee growers, recognizing them as the true artists. By understanding the origins and stories of the beans, we can better appreciate the work and dedication it takes to produce exceptional coffee.
- Consistency and Innovation: While consistency in roasting techniques is crucial, Jeff also encourages embracing innovation and creativity. Trying out co-ferments and exploring new flavors keeps the craft exciting and adaptable.
- Giving Back: Jeff’s dedication to coffee communities extends to charitable efforts, such as supporting Grounds for Health, an organization focused on women’s health in coffee-producing regions. This initiative reflects his commitment to not only craft exceptional coffees but also foster positive change.
The Path Forward
For Jeff, coffee roasting isn’t just a business—it’s a labor of love and a means to connect deeply with people through shared experiences. He encourages budding roasters to be patient, ask questions, and never be afraid to experiment. Whether you’re a coffee enthusiast or an aspiring roaster, Jeff’s journey is a testament to the power of passion and perseverance.
As Jeff continues to innovate and inspire others with Bush Hill Coffee, we look forward to seeing how he will continue to share the world of specialty coffee with his community.
